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Web Resources
published: 2026-04-14
Colour
To improve your website colors, start with a cohesive palette that includes a neutral base, one primary brand color, and one or two supporting or accent colors, adhering to the 60-30-10 rule (60% base, 30% secondary, 10% accent) to maintain visual hierarchy. Prioritize contrast and accessibility by ensuring sufficient difference between text and background colors, using tools like WebAIMโs Contrast Checker to meet standards and avoiding light gray text on white backgrounds. Leverage color psychology and theory to evoke specific emotionsโsuch as blue for trust or red for urgencyโand apply monochromatic, analogous, or complementary schemes to create calm, cohesive, or high-energy designs depending on your brand goals.
Limit saturation and avoid overwhelming users by using muted versions of brand colors for large areas and reserving full saturation for interactive elements like buttons. Test your color choices for inclusivity using simulators like ColorBlindSimulator or Coblis to ensure readability for users with color vision deficiencies. Iterate and refine your palette based on user feedback and conversion data, regularly reviewing design trends to keep the site modern and effective.
Recommended Tools & Strategies
Adobe Color and Coolors: Generate harmonious palettes based on color theory principles. WebAIM Contrast Checker: Verify text readability against backgrounds. ColorBlindSimulator / Coblis: Simulate color vision deficiencies to test inclusivity. Color Psychology: Align hues with brand values (e.g., green for wellness, orange for excitement). Systematic Approach: Design colors as a scalable system for headers, buttons, alerts, and dark mode compatibility.